THE END OF SPORT Description: In the sports world we are facing the emergence of a new uncertain era, where sports institutions traditionally devoted to leisure and entertainment have become strong economic groups, and high performance clubs have constituted trademarks, with their own management rationality. Players have also changed: they have become products as well as fashion models, whereas fans are the ideal consumer segment for companies of all kinds. All these factors increase the amount and power of the sports business, which rises and rises together with the organization of global events, such as the Football World Cup, the Olympic Games, the Nascar Circuit, etc. In this book Gerardo Molina analyzes the new aspects of sports business, giving key ideas on modern marketing. He also presents a plan of sports marketing and a sponsorship project which will be useful as a reference. This way, by revealing the new kind of interchanges and contracts among sport players, stars, sponsors and clubs, he offers the reader tools to understand the principles that nowadays rule sports all along the world.  |
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